Specialized in automating your workflowsand generating new clients
Many businesses lose time in scattered systems, manual work and money wasting marketing efforts. We help bring structure back into your business by automating workflows and creating ways to attract new clients. This way, you spend less time managing processes and more time focusing on growing your company.
Specialized in automating your workflowsand generating new clients
Many businesses lose time in scattered systems, manual work and money wasting marketing efforts. We help bring structure back into your business by automating workflows and creating ways to attract new clients. This way, you spend less time managing processes and more time focusing on growing your company.

We turn your business chaos into clarity
Many businesses struggle with scattered Excel files, manual procedures and systems that are not linked to each other. Important information lives in different places, teams lose time on repetitive tasks, and marketing efforts often fail to bring a steady flow of new clients. This makes growth harder than it should be.
NYBE helps solve these challenges.
Every solution is built around how your business actually works. We follow a structured approach with clear phases. People who will use the system daily are involved in the process.
The result: more time to focus on the actual work instead of managing spreadsheets and manual tasks. With automated workflows and a clear dashboard, you always have real-time insight into your numbers and operations.
Automating processes, mobile apps, smart marketing and websites that attract leads.

We turn your business chaos into clarity
Many businesses struggle with scattered Excel files, manual procedures and systems that are not linked to each other. Important information lives in different places, teams lose time on repetitive tasks, and marketing efforts often fail to bring a steady flow of new clients. This makes growth harder than it should be.
NYBE helps solve these challenges.
Every solution is built around how your business actually works. We follow a structured approach with clear phases. People who will use the system daily are involved in the process.
The result: more time to focus on the actual work instead of managing spreadsheets and manual tasks. With automated workflows and a clear dashboard, you always have real-time insight into your numbers and operations.
Automating processes, mobile apps, smart marketing and websites that attract leads.

What you can rely on
Our mission is to help businesses like yours move beyond time-consuming ways of working with Excel files, manual administration and tools that do not communicate with each other.
We know many entrepreneurs want to automate, but hesitate because of systems they won’t understand or technology that does not deliver the promised results.
What drives us is removing that uncertainty by building solutions that truly fit how a company works and give entrepreneurs clarity and control over their operations.
NYBE since 2016
NYBE is an amalgamation of New York and Belgium: a company inspired by the American way of doing business, but grounded in Belgian values.
New York is known as a city where ambition lives. People come from everywhere with big ideas, work hard to build their dream, and move forward with a strong entrepreneurial mindset. That spirit of determination, innovation and drive is what inspired the foundation of NYBE.
At the same time, the approach is balanced with Belgian down-to-earthness. Relationships, honesty and a personal way of working remain central.
Mart wanted to bring that combination to Belgium: the ambition and momentum you feel in a world city like New York, paired with the trust and pragmatism that characterize Belgian entrepreneurship.
NYBE is pronounced “and why bee e”, referring to the English pronunciation of the letters N, Y, B and E.

What you can rely on
Our mission is to help businesses like yours move beyond time-consuming ways of working with Excel files, manual administration and tools that do not communicate with each other.
We know many entrepreneurs want to automate, but hesitate because of systems they won’t understand or technology that does not deliver the promised results.
What drives us is removing that uncertainty by building solutions that truly fit how a company works and give entrepreneurs clarity and control over their operations.

NYBE since 2016
NYBE is an amalgamation of New York and Belgium: a company inspired by the American way of doing business, but grounded in Belgian values.
New York is known as a city where ambition lives. People come from everywhere with big ideas, work hard to build their dream, and move forward with a strong entrepreneurial mindset. That spirit of determination, innovation and drive is what inspired the foundation of NYBE.
At the same time, the approach is balanced with Belgian down-to-earthness. Relationships, honesty and a personal way of working remain central.
Mart wanted to bring that combination to Belgium: the ambition and momentum you feel in a world city like New York, paired with the trust and pragmatism that characterize Belgian entrepreneurship.
NYBE is pronounced “and why bee e”, referring to the English pronunciation of the letters N, Y, B and E.
Our cozy office in Hasselt - where ideas get practical
At our office in Hasselt, conversations quickly turn into concrete plans. It is a place where entrepreneurs come to discuss challenges, explore possibilities and work towards solutions that actually support their daily operations.
You can count on the following core principles in every collaboration with NYBE.
Pragmatic
Focused & down-to-earth
Trustworthy
Consistent & honest
Innovative
Trendwatcher & creative
Proactive
Out-of-the-box & resourceful
Understanding
Clear communication & unique solutions
Our office in Hasselt - where ideas get practical

At our office in Hasselt, conversations quickly turn into concrete plans. It is a place where entrepreneurs come to discuss challenges, explore possibilities and work towards solutions that actually support their daily operations.
You can count on the following core principles in every collaboration with NYBE.
Pragmatic
Focused & down-to-earth
Trustworthy
Consistent & honest
Innovative
Trendwatcher & creative
Proactive
Out-of-the-box & resourceful
Understanding
Clear communication & unique solutions

What working with NYBE looks like
What working with NYBE looks like
Working with NYBE is a longterm structured collaboration focused on building solutions that truly support your business. From the first conversations to support, we keep in touch.
Here is what you can expect when starting a project with NYBE.
01
Discovery & strategy
Every project starts with discovery sessions where we dive deep into your business. Together we define how the system or website should look and work. This preparation phase is essential, because a well-thought-out plan prevents surprises later and ensures the solution truly fits your company.
02
Bringing the solution to life
The concepts, workflows and designs are translated into a working system, platform or website. During this phase we meet regularly to review progress, gather feedback and refine the solution together. This way you stay closely involved and the project evolves in line with your business needs.
03
Launch & ongoing support
After launch, the collaboration continues. We continue to meet regularly to evaluate how the solution works and where improvements can be made. At the same time we support you with smart marketing strategies that help attract new clients, so the digital foundation _continues to deliver results.
01
Discovery & strategy
Every project starts with discovery sessions where we dive deep into your business. Together we define how the system or website should look and work. This preparation phase is essential, because a well-thought-out plan prevents surprises later and ensures the solution truly fits your company.
02
Bringing the solution to life
The concepts, workflows and designs are translated into a working system, platform or website. During this phase we meet regularly to review progress, gather feedback and refine the solution together. This way you stay closely involved and the project evolves in line with your business needs.
03
Launch & ongoing support
After launch, the collaboration continues. We continue to meet regularly to evaluate how the solution works and where improvements can be made. At the same time we support you with smart marketing strategies that help attract new clients, so the digital foundation _continues to deliver results.

Team NYBE you'll communicate with
Team NYBE you'll communicate with
We’re a team of strategists, developers, and marketers who share one goal to make technology simple,
useful, and growth-oriented for every business.

Mart Reynders
Founder & Project Manager

Celien Koster
Customer Success Manager

Leon
Marketing & Communications

Ludwig
Business Developer

Maurice
Support & Operations

Herma
Administrative Officer

Mart Reynders
Founder & Project Manager

Celien Koster
Customer Success Manager

Leon
Marketing & Communications

Ludwig
Business Developer

Maurice
Support & Operations

Herma
Administrative Officer
Other members of the NYBE team
Other members of the NYBE team

Raya
Technical Project Lead

Adam
Technical Project Lead

Jal
Operations Officer

Harvey
Software Designer
NYBE is a service provider for the SME e-wallet
As a service provider for the SME e-wallet, Flemish SMEs can take advantage of a 30% subsidy. This applies to eligible training courses. Examples include SEO training or practical training on working in WordPress or custom software.
It may also be advisable to attend workshops that are relevant to custom software, websites that convert, or smart marketing.
In concrete terms, this means that SMEs can receive up to €7,500 in subsidies per year. For medium-sized enterprises, this means a percentage of 20%, with a support ceiling of €7,500 per year.
Customers give us an average score of 9.1/10 for the files via the SME e-wallet.
NYBE is a service provider for the SME e-wallet
As a service provider for the SME e-wallet, Flemish SMEs can take advantage of a 30% subsidy. This applies to eligible training courses. Examples include SEO training or practical training on working in WordPress or custom software.
It may also be advisable to attend workshops that are relevant to custom software, websites that convert, or smart marketing.
In concrete terms, this means that SMEs can receive up to €7,500 in subsidies per year. For medium-sized enterprises, this means a percentage of 20%, with a support ceiling of €7,500 per year.
Customers give us an average score of 9.1/10 for the files via the SME e-wallet.
Tools and platforms built to support your business
Tools and platforms built to support your business
From years of experience, we know which tools truly support your business and which ones only add complexity. That is why we work with proven platforms and technologies that help you work more efficiently every day, keep your data organized and make your processes easier to manage.






















